Resume

Results-driven Public Relations, Media Communications, and Marketing professional

WORK EXPERIENCE

Launched and scaled in-house PR and media strategy for brand awareness, SEO, and AEO goals.
Increased earned coverage consistently over 8 years, securing over 700 media placements and mentions.
Consistently secured features and inclusions in top-tier international media outlets, including Axios, Conde Nast Traveler, Forbes, and MSN.
Developed full-scale crisis communications strategies and coordinated responses with all key stakeholders during critical events.
Wrote and distributed official press releases for all company announcements.
Worked closely with SEO specialists for keyword research and blog content development.
Liaised with members of the media for hosted press trips and live TV interviews both domestically and internationally.
Led communications for strategic partnerships with top brands including Disney, Visa, Bud Light, and Morgan Stanley.
Developed a reputation management strategy, coordinating with company executives and key stakeholders to promote and improve brand recognition and reputation.

Managed email list segmentation for over 400,000 marketing contacts.
Created 200+ targeted campaigns by location, local events, holidays and user behavior.
Developed and scaled automated email marketing workflows and programs for user retention and engagement.
Managed the company blog CMS of over 4,000 articles, optimizing content for SEO.

Graduated from the University of Minnesota, Twin Cities in Spring of 2015

Dual Degree, Bachelor of Science & Bachelor of Arts