Resume

Digital Marketing Manager & PR Specialist
10+ years of experience with a passion for growing startups in the travel and leisure industries.

PROFESSIONAL EXPERIENCE

Developed and executed PR campaigns, curating media lists and custom pitching journalists
Wrote and distributed official press releases for company announcements
Served as a company spokesperson for digital publications, live TV, radio, and podcasts
Organized press trips for journalists both domestically and internationally
Designed and implemented backlinking strategies through data-driven reports and media outreach to improve SEO and the company website domain rating (DR) score
Conducted 30+ live and pre-recorded TV interviews as a company spokesperson.
Coordinated on-site interviews between local TV news reporters and boat captains.
Led communications for strategic partnerships with brands including Disney, Visa, Bud Light, and Morgan Stanley.

Managed email list segmentation and created targeted campaigns
Developed and scaled automated email marketing workflows and programs
Increased email open and clickthrough rates by up to 7x
Managed and grew social media presence, aligning brand voice and engagement strategy.
Developed & scaled Affiliate Marketing Programs on Rakuten and Impact Radius Platforms

Secured over 500 media placements across TV, digital, and print, including top tier outlets such as CBS, Thrillist, Skift, The New York Times, Conde Nast Traveler, The Wall Street Journal. Forbes, Fox, Bloomberg, and The Today Show.
Scaled email marketing program to 5X conversions
Increased affiliate marketing revenue by over 200% in a 6-month period